Visual Identity Project — Reimagined Rebrand Major Campaign Branding
This brand is known for it's core values, gym inclusion and accessibility to all. One of the main brand components to highlight the lifestyle and tone of voice of Planet Fitness of diversity as well as the comfortable environmental experience of the gym. This helped tie together the brand identity from a user experience as well as those who may work at Planet Fitness.
VISUAL IDENTITY SHIFT
Planet Fitness is known to be a gym with a judgement free zone. The true brand voice was made for your daily intake of fitness. The brand moved to an inclusive, healthy lifestyle, everyday fitness gym where you are fit to be anyone.
For this campaign, we wanted to highlight a more modern, updated and cohesive visual identity system with the same inclusivity and up-beat energy.
